Crafting the Future: Redefining Visual
Identity for School of Professional Studies (Brown University)
Inspiration:
Inspired by Brown University's esteemed legacy and my design influences, I aimed to infuse the project with a harmonious blend of tradition and contemporary flair. My goal was to create designs that not only captured attention but also resonated deeply with the target audience.
Role and Responsabilities:
Visual Designer.
My role encompassed comprehensive visual research. Delving into the university's heritage and the aspirations of its target audience, I meticulously curated moodboards, crafted dynamic banners tailored for digital marketing campaigns and design social media artworks. My focus was on evoking emotion and sparking curiosity, positioning Brown as a premier destination for professional studies.
Technique and Tools:
Utilizing Figma and Photoshop, I executed a meticulous design process, ensuring that each element served the overarching goal of creating awareness for Brown's online courses. With an eye for detail and dedication to crafting impactful visuals, I seamlessly integrated the essence of Brown's heritage and innovative spirit into every design aspect.
Outcome:
Tailored messaging spoke directly to the audience's aspirations and challenges, driving engagement and fostering a deeper connection with the Brown brand.
